
Nvidia's DLSS 4.5 release and RTX advances underline the company’s leadership in AI-driven graphics and frame synthesis, and the GTC keynote is expected to highlight these capabilities. The CEO’s recent defense of DLSS 5 against critics reinforces Nvidia’s messaging that these features are engineered tools — not indiscriminate AI outputs — and emphasizes that game developers can opt in or out. While Nvidia showcases DLSS improvements and multi-frame generation, analyst expectations that Broadcom could become a major rival by 2030 suggest Nvidia will need to continue accelerating innovation to protect its roadmap and developer ecosystem.
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