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Justin Bieber’s Coachella Set Had Nothing to Do With Catalog Sale - Billboard
Overview
Industry sources pushed back on suggestions that Bieber’s Coachella setlist was driven by a catalog sale, noting the performance — which featured Sexyy Red, a serenade of Billie Eilish and a duet with SZA — reflected artistic and production choices. The presence of guests and nostalgic sequencing of songs reinforced that set choices were creative rather than straightforward commercial decisions. Drake’s surprise release of three albums around the same time highlights a broader pattern of major artists making bold creative moves with releases and performances, complicating explanations that focus solely on catalog monetization.
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ORGBillboardLOCCoachellaPERSONJustin Bieber
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