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Xbox is now XBOX - The Verge
Overview
Microsoft appears to be rebranding Xbox, changing the console brand stylization to "XBOX" in what looks like a broader marketing reset. The move comes amid leadership and strategy shifts under new Xbox chief Asha Sharma and public reassurances from Microsoft’s top executives about continued investment in gaming. It may be intended to refresh platform messaging ahead of the next‑generation Project Helix hardware and other strategic decisions.
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ORGMicrosoftORGXboxORGThe VergePERSONTom Warren
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