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Apple Is Setting Its New CEO Up to Be Synonymous with the $2,000 Foldable iPhone, Report Says - Gizmodo
Overview
The report that Apple will name its foldable the iPhone Ultra supports the idea Apple wants a high-profile flagship to define leadership; Vertu’s new AI foldable shows other luxury brands are also pushing premium positioning. The presence of a dedicated executive-focused device increases competitive pressure on Apple to emphasize unique value beyond premium branding at launch.
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ORGAppleORGBloombergORGGizmodoPERSONJohn Ternus
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