
Critics have warned that Gemini’s rapid expansion risks repeating integration and expectation-management problems seen with other assistant products, calling for transparency, safety, and consistent performance. The backlash to GitHub Copilot’s sudden move to token-based billing is a concrete example of the kinds of missteps—opaque pricing and shifting guarantees—that Gemini should avoid as it scales. Together these critiques increase pressure on Google to prioritize guardrails, realistic messaging and clearer monetization practices.
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