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Apple is going high-end with new ‘Ultra’ products next - The Verge
Overview
The narrative that Apple is shifting back to high-end ‘Ultra’ products reflects a push toward premium, high-margin devices. At the same time, Dell’s return of the XPS 13 as a budget MacBook Neo rival shows PC makers are actively contesting the lower-priced segment. This split market dynamic creates space for both Apple’s premium push and competing value-focused laptops from traditional PC OEMs.
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ORGAppleORGThe VergePERSONTerrence O'Brien
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