
States across the political spectrum are increasingly offering tax breaks to businesses that help employees enroll in the ACA using a federal authority created under the prior administration. That policy now intersects with a broader consumer shift into high-deductible plans: state incentives may boost enrollment but many enrollees are choosing cheaper plans that reduce premiums while increasing upfront costs, a dynamic that could shape bipartisan debate over whether incentives should prioritize enrollment volume or plan generosity.
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