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Only Half of Americans Went to a Movie Theater in 2025, According to Pew Study - variety.com
Overview
A Pew Research survey found that just 53% of Americans reported going to a movie theater in the prior year, highlighting limited theatrical reach for many films. That decline in regular moviegoing feeds directly into questions raised about Paramount’s plan to produce about 30 films annually: lower attendance makes a large theatrical-heavy slate riskier and increases reliance on streaming, marketing spend, and franchise durability to drive profits. The attendance trend is an important constraint on any plan to dominate box office through sheer volume of releases.
Entities
ORGVarietyORGAcademy of Motion Picture Arts and SciencesPew Research Center
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