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Italy investigates Sephora and Benefit over marketing skincare to children - BBC
Overview
The Italian Competition Authority has opened an investigation into Sephora and Benefit over marketing skincare products to children, saying LVMH appears to have employed "particularly insidious" marketing strategies. Regulators and dermatology experts warn some skincare products can cause irritation, allergic reactions and other harms in children. The recent EU fine against Temu for allowing unsafe baby products shows broader regulatory momentum across Europe to police both product safety and how products are marketed to minors, which could increase scrutiny of cosmetic marketing practices.
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