A TikTok voice actor’s thought experiment to crowdfund a purchase of Spirit Airlines attracted pledges from more than 36,000 people totaling roughly $22.8–$23 million before the campaign site crashed under heavy traffic. The creator built the pledge site in about an hour and described it as a janky, rapid effort; technical failures halted further contributions. The effort scaled quickly from a social‑media post into an organized pledge drive framed as a public response to Spirit’s abrupt operational shutdown.
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