
A24's genre horror film Backrooms was projected to open north of $40 million and threatened to displace established post–Memorial Day titles. Director Kane Parsons' interview explaining the film's internet-rooted lore and liminal-space aesthetic helped explain its strong tracking with younger audiences. When Backrooms earned $38 million on Friday, it fell slightly short of some $40M-plus projections but nonetheless shattered A24’s opening-weekend record and validated the idea that youth-leaning titles can surprise the market.
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