IndieWire argues Zendaya’s lead in The Drama cements her as a reliable indie box-office draw, able to anchor provocative, buzz-driven films even amid marketing backlash and surprise-reveal controversies. The You, Me & Tuscany conversation and Will Packer’s point that audiences can steer what gets made reinforce why Zendaya’s demonstrated pull matters to studios: strong audience demand for a performer can keep smaller, riskier projects viable. Her recent fashion collaboration with stylist Law Roach and athletic brand On — including a widely promoted ballet sneaker — further broadens her public profile and consumer appeal, which can help sustain interest in her independent work.
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