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Roku OS’s home screen now features a large, permanent ad - Ars Technica
Overview
Roku's operating system now places a large, permanent advertisement on the home screen, surfacing promoted content in a fixed space. Many users reacted negatively, with comments like “I don't want recommendations! I know what I want to watch,” calling the change intrusive and limiting control over the interface. Alongside Netflix's new requirement that every profile be tied to a unique email (which stops shared logins), these changes suggest streaming platforms are increasingly prioritizing monetization and tighter account control, often at the expense of user convenience.
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