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Netflix now requires every user profile to be tied to unique email address - Ars Technica
Overview
Netflix began requiring every user profile to be tied to a unique email address starting June 15, preventing people from sharing a single login across multiple households. The change effectively ties profiles to identifiable accounts and is meant to curb password and profile sharing. Paired with other platform-level moves like Roku’s new permanent home-screen ad, it reflects a trend of streaming services tightening account controls and pushing monetization even when that may inconvenience users.
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