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Sony appears to be testing dynamic pricing on PlayStation games - The Verge
Overview
Sony is testing dynamic pricing for some PlayStation games so different customers can see different prices for the same title, raising transparency and fairness questions. Plex’s dramatic lifetime-pass hike — coming after a doubling last year — is another example of firms using aggressive and varied pricing levers to increase revenue, suggesting consumers will face more frequent and less predictable pricing changes across entertainment services.
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ORGSonyORGThe VergeORGPlayStation
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