A Counterpoint Research report finds Apple’s iPhone is capturing an unusually large share of US smartphone sales, reinforcing Apple’s strong market position. Despite that dominance, Google’s Pixel appears to be holding onto a small but persistent share of the market. The findings align with signals from iPhone model popularity and pricing discussions and underscore the importance of Pixel’s recent product moves, like the Pixel 10a launch and its ergonomic design, in maintaining competitiveness.
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