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Apple plans ‘aggressive pricing’ for iPhone 18 Pro models, per report - 9to5Mac
Overview
An analyst predicts Apple will use aggressive pricing for the iPhone 18 Pro models this fall to sustain demand amid rising memory costs. Kuo's report that lower-end iPhone 18 and 18e will receive 9GB of DRAM and an A20 chip suggests Apple is increasing memory across the lineup, which could further pressure component costs. That makes the earlier prediction of aggressive Pro pricing more plausible as Apple balances upgrades and margins.
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