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Apple shares plunge after it hikes prices on iPads and laptops - NBC News
Overview
Apple said it raised prices on several iPad and MacBook models, blaming surging memory costs driven by AI demand, and its shares fell sharply on the news. The move signaled broader cost pressure in the tech supply chain, and other hardware makers quickly followed with their own price increases. Coverage of pre-hike retail deals notes that consumers still have opportunities to buy Macs at marked-down prices before the new list prices take effect, potentially muting near-term demand impacts for some models.
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