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Apple Delivers Strong Forecast in Sign It’s Weathering Shortages - Bloomberg.com
Overview
Apple delivered a strong revenue forecast while warning memory-chip costs will increase and Mac shortages will persist for months. The company then raised prices on iPads and MacBooks, triggering a sharp share decline, which reinforces that memory-cost pressures are material and that Apple is using price increases to protect margins. These developments show how forecasts and public warnings about chip costs are translating into immediate pricing and market reactions.
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