
WhatsApp is preparing a paid subscription tier that will add features for power users, reflecting an industry-wide push to monetize advanced functionality. Apple’s new yearlong-commitment subscription option — allowing lower monthly pricing for 12-month sign-ups — is another example of how platforms and apps are experimenting with subscription formats and discounts to improve retention and revenue. Such platform-level options could influence how WhatsApp and other services design and price their premium offerings.
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