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DuckDuckGo's 'No AI' Search Traffic Climbs as Users Reject Google's AI Overhaul - MacRumors
Overview
Privacy-focused DuckDuckGo reported a sharp rise in use of its "No AI" search option after Google’s May 19 I/O overhaul pushed AI summaries, agent features and a new AI Mode. Users cited reduced accuracy, privacy worries and higher energy cost for AI-generated results, and some adopted a "-AI" suffix to bypass AI answers. The surge signals notable consumer pushback and raises fresh concerns about traffic being diverted from original web sources.
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