
Google framed its overhaul as the biggest upgrade to Search in decades, centering on agentic features and AI summaries that shift attention inside its interface. The rollout has already produced visible user rejection: DuckDuckGo reported increased demand for a "No AI" search mode as people question the reliability and value of synthesized answers. That reaction underscores worries about concentration of attention, reduced traffic to source sites, and new reliability and moderation challenges.
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