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Honda shows off new hybrids for America as it absorbs $9 billion EV loss - Ars Technica
Overview
Honda posted its first annual loss in more than 70 years after absorbing about a $9 billion charge tied to its EV efforts and is promoting new hybrid models for the U.S. market. The company’s move represents a strategic pullback from aggressive full-electric investment toward hybrids as a lower-risk near-term path. Ferrari’s new, ultraexpensive EV shows a contrasting approach: while mainstream players like Honda retreat from large-scale EV bets, luxury brands may still pursue high-margin electric models targeted at wealthy buyers.
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ORGArs TechnicaORGHondaLOCUnited States
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