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Ferrari Launches $640,000, Jony Ive-Designed, Glass-Clad Electric Speedster - WSJ
Overview
Ferrari unveiled the Luce, a roughly $640,000 glass-clad electric speedster by Jony Ive aimed at ultrawealthy buyers, provoking strong aesthetic and political backlash and skepticism from financial markets. Coverage of that launch highlighted the steep price and polarizing design, and Ferrari has used visible brand ambassadors to shape perception. TechCrunch later argued that despite those negative reactions, the car’s target buyers and Ferrari’s brand strength may limit commercial impact.
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ORGThe Wall Street JournalORGFerrariLOCU.S.LOCItalyJony Ive
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