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Ferrari Asked Its F1 Drivers About The Luce EV. Here’s What They Said - Motor1.com
Overview
Ferrari released a short video in which F1 drivers Charles Leclerc and Lewis Hamilton discuss the Luce, offering candid impressions that mix curiosity and promotional support. That clip has been used to steer public attention toward the car’s styling and desirability; TechCrunch later argued such endorsements and brand cachet can blunt broader online criticism. The video ties into wider coverage of the Luce’s controversial design, high price and market skepticism and appears to be a deliberate use of Ferrari’s racing stars to influence public perception.
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