TechCrunch Mobility: It doesn’t matter that people hate the Ferrari Luce - TechCrunch

A TechCrunch Mobility column pushed back on the widespread negativity around Ferrari’s Luce, arguing that public dislike is unlikely to dent the car’s appeal to ultrawealthy buyers. The piece notes the Luce has already drawn high-profile reactions — F1 drivers’ impressions, debate over its $640,000 price and design, market skepticism and political outrage — but says those controversies may be more noise than a real commercial threat. It frames the backlash within broader conversations about mobility and brand messaging rather than as decisive market judgment.